Jessica Borham on National Asthma Campaign’s straw campaign at IWITOT


counts you down, so if everybody’s ready with their straw pack I’ll see if you’ve got asthma I’ll start now. So as you breathe through the straw I’d just like you to imagine what it might be like to experience that sensation of your breathing being restricted for hours, days, if not the rest of your life. And that’s it, it’s simple. The thing I think we can learn
from it is that if there is a way that we can connect our supporters to our beneficiaries
in such a simple way as the straw that you’ve all got in your hand today, then it’s going
to make our fundraising ask much more compelling and that’s why I wish I’d thought of that. Thank you very much.