The New Face of Big Tobacco | Connecting Point | May 14, 2019


>>>BACK IN THE 1990s,
MASSACHUSETTS WAS AT THE VANGUARD OF CHANGING LAWS ABOUT
TOBACCO, INCLUDING THE BAN ON SMOKING IN BARS AND RESTAURANTS. TODAY, MOST TEENS WOULDN’T THINK
ABOUT LIGHTING UP A CIGARETTE, BUT THEY ARE GETTING HOOKED ON
ANOTHER NICOTINE PRODUCT. VAPING. “CONNECTING POINT’S” STEPHANIE
LEYDON REPORTS.>>HALEY MANNING IS ABOUT TO
GRADUATE FROM HIGH SCHOOL, BUT SHE STILL REMEMBERS THE DATE SHE
LEARNED CIGARETTES KILL.>>I WAS IN FIRST GRADE HEALTH
CLASS. I REMEMBER CRYING MY EYES OUT
BECAUSE MY MOM SMOKED CIGARETTES.>>MANNING URGES HER PEERS IN
THE TOWN OF HOLBROOK TO STAY AWAY FROM NICOTINE. SMOKING IS NOT THE ISSUE. HER GENERATION VAPES.>>I SEE IT EVERYWHERE.>>AN ESTIMATED 25% OF TEENS
VAPE, A HIGHER PERCENTAGE THAN SMOKED WHEN ATTORNEY CHERYL
SABAR FIRST STARTED DOING ANTI-TOBACCO WORK 25 YEARS AGO.>>THE EXACT SAME STRATEGIES
THAT WERE USED BACK IN THE EARLY 1
1990s ARE BEING USED BY THE VAPE.>>INCLUDING MARKETING TO
KIDDING.>>GRAPE GEM.>>KIDS GET VAPES AS EASILY AS
THEY ONCE GOT CIGARETTES.>>THIS IS A STORE IN MEDFORD
THAT SOLD A STARTER KIT OF JEWELS TO AN UNDERAGE BUYER.>>JEWEL DOMINATES THE INDUSTRY. SOME PRODUCTS CONTAIN CHEMICALS
LINKED TO CANCER. ONE TINY JEWEL POD HAS THE SAME
NICOTINE OF A PACK OF CIGARETTES.>>SOME KIDS ARE GOING THROUGH
ONE POD A DAY, SOME TWO PODS A DAY.>>YOU HAD A SUCCESSFUL STRATEGY
TO STOP TEEN SMOKING. WHAT DO YOU DO ABOUT JUULING.>>YOU RESTRICT TO ADULT ONLY
RETAIL TOBACCO STORES.>>IN OTHER WORDS, GET IT OUT OF
CONVENIENCE STORES, A PLACE KIDS CONGREGATE. THE STATE DEPARTMENT OF PUBLIC
HEALTH IS ROLLING OUT ANTI-VAPING MESSAGES.>>IT IS NOT A PARASITE, NOT A
VIRUS. IT IS VAPING.>>TO COMPETE WITH VAPE
INFLUENCERS ALREADY ARE. AND SCHOOLS ARE TURNING TO A NEW
TECHNOLOGY, VAPE DETECTORS.>>AND THIS IS THE DEVICE THAT
WE’VE INSTALLED IN OUR BATHROOMS.>>DAN RICHARDS, THE PRINCIPAL
HERE AT GEORGETOWN, COMBINED MIDDLE AND HIGH SCHOOL, SAY WHEN
KIDS ARE CAUGHT, THEY GET A REDUCED SUSPENSION IF THEY
COMPLETE A VAPING DIVERSION PROGRAM.>>WE ARE TRYING TO SHIFT THE
MIND SET. NOT JUST TRYING TO GOT YOU.>>RICHARDS WAS THE FIRST
PRINCIPAL IN THE STATE TO INSTALL VAPE DETECTORS AND
FIELDS PHONE CALLS FROM COLLEAGUES AROUND THE COUNTRY
CONSIDERING DOING THE SAME. HIS MESSAGE, THEY CAN BE A
DETERRENT, BUT –>>THE DEVICES AREN’T THE MAGIC
BULLET. THEY ARE PART OF EDUCATING KIDS.>>BECAUSE, LIKE SMOKING, THE
CHOICE TO VAPE IS ULTIMATELY UP TO THEM.