Understanding Cigars


>>Today’s video is brought
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start your free trial at squarespace.com/rogue and get 10% off your first purchase. Outside of Wolverine and
everything else besides the Terminator that Arnold
Schwarzenegger does, who are–
>>Ron Pearlman.>>Oh, Ron Pearlman! Of course! Hellboy.
>>Oh, Hellboy!>>Hellboy smokes cigars, right?>>Sylvester Stallone, Jack
Nicholson, and Jim Belushi.>>Hey, wait is that the internet?>>That’s cheating.
>>Is that internet? You can’t use the internet.>>You guys were stumbling so I just…>>I like it–
>>Oh fine.>>how he mentions all these tough guys and then he says, “and Jim Belushi.” [Brian laughs] [eerie music]>>Narrator: The Modern
Rogue knows what a cigar is.>>Alright, we are here
at RoMa Craft Tobac with Skip Martin,
>>How are you guys doing?>>and Michael Rosales.
>>Nice to meet you.>>Oh my gosh guys, I’m not going to lie. I’m very conflicted right
now because, half this area, I’m very well-versed in
and comfortable with. The other half I am in,
this is all foreign currency I’m looking at right now.>>We know nothing about cigars, but you guys are going
to give us the basics.>>You know, it’s one
of those things where if you know a few things,
you can enter into it and not look like a newbie.>>Bing bing! Eventually I’ll learn nuance and flavor, but right now I do not
want to look like an idiot walking into a cigar joint.
>>SKIP: Right [laughs]. Yes.>>What is the number one
thing? Where do we begin?>>Well I think the number one thing is that there’s perception
by non-cigar smokers, that cigar smoking is this
luxurious rich man’s habit or has this macho, testosterone
filled aura around it.>>I’m not getting that at all.
[Brian laughs]>>But really cigar-smoking is really very much like wine or craft beer. It’s very much about just
jumping in with both feet. It’s very approachable from
a price, cost perspective.>>What kind of price ranges can you expect to pay for a cigar?>>You can find some
great, really good cigars from three dollars up to $500.>>I’ve got to admit, I liked you saying, “You can find really great,
good, passable cigars [laughs].>>You can find one down
by the train tracks.>>You can find pretty much
any kind of premium cigar between eight to 10 dollars,
and kind of go on from there.>>Okay.>>Or, even less than that. You want to buy long filler premium
cigars from a tobacconist. And generally a tobacconist
is the type of store that specializes in tobacco products, and they’ll have a room
called a walk in humidor where the long filler
premium cigars are stored. And the people that work in that store will be very knowledgeable, and generally very open as long as you follow some basic rules.>>Here’s a big idiot question, uh, what separates a cigar from
being just like a big cigarette?>>The cigar is 100% tobacco,
whereas a cigarette is really made of a homogenized tobacco paper and a bunch of chemicals
thrown in on there.>>Fiber glass.
>>SKIP: Some of that too, yeah.>>In fact, if you take a lighter to that you can make a blade out of that.>>This is sounding way more appealing.>>Yeah, so tobacco is an
actual plant. It’s a flower. We take the flower off,
and we use the leaves. The leaves are used, either
whole or they’re used in part–>>I noticed your hands. So whole is about the
apple pie shaped or size.>>Some tobacco comes seven, eight inches. Some tobacco comes as long as one leaf would be maybe
two and a half feet.>>What are the basic types of cigars?>>There are cigars that
are made by machines and there are cigars made by hand.>>And the machine ones, I
assume, are more consistent in their machinations>>In some ways because the tobacco can be more precisely
formulated within the cigar. Sometimes they are more consistent.>>And is that just a
personal preference thing? Or is it universally kind
of, it is known Khaleesi that it’s better to
have a hand rolled one?>>Well in America, in
general, what we consume in terms of cigars, is we
consume hand rolled cigars. In Europe, the machine made
cigar is far more popular.>>Really? Why is that?>>I think–
>>Because they’re heathens.>>I think primarily because
they smoke smaller cigars in much larger quantities, and so the machine made cigars
are more economic to produce.>>Is it as simple as eyeballing it, and saying well this has
lots of imperfections it was obviously hand rolled, or this one’s super consistent
it must be machine made.>>They’re a little
rougher on the texture.>>Sometimes. But sometimes
it is really hard to tell. We work with a company in Germany that’s been making cigars
for over a hundred years, and their processor is
as stringent as ours, even though they use machines instead of people,
Torcedores, that row by hand.>>Okay. So you got
machine made and hand made. What are the subcategories underneath?>>Most machine made cigars are mixed filler or short filler. So they take tobacco, chopped
up into little pieces, and put it inside of a whole leaf. Most hand rolled cigars
are all long filler. Sometimes you’ll find what is
called a mixed filler cigar that has short pieces in the middle. But in general it’s made
up of all long filler.>>So wait a minute, when you say a 100% whole leaf, that’s like they just take one giant leaf and just keep rolling until all of a sudden
it’s a size of a cigar.>>Some cigars are made that way. There’s one single leaf. That’s a very specific type of cigar, more of a rustic cigar. Most modern long filler premium cigars are made up of multiple leaves from different parts of the
plant from different countries.>>Think of it like a blend.>>Like we learned with scotches.>>Mike: Right.>>Oh yeah.>>If you want to blend a scotch to get a consistent
>>Right.>>flavor profile you take a little bit of
>>Okay.>>X, Y, and Z. So if you glance down at the, I don’t know what you
call the chopped off part. This is how bad I am. And you see a bunch of little
short pieces going every like particle board. If it looks like particle board, I would imagine that’s mixed filler, whereas if it looks
like its looping around that means it’s single leaf.>>Well, it’s very hard to tell sometimes by looking at the foot
or the crown of the cigar or the head of the cigar.>>The foot or crown. It just slipped my mind. Those are the words I was trying to say.>>Yeah I was right there with you . I didn’t want to say anything. [Brian laughs]>>Sometimes, it’s pretty
hard to tell whether its You can generally when
you’re smoking it tell by whether or not short pieces
come off into your mouth, and generally how long the ash holds.>>Lets say I walk into the
store, and I go into the humidor.>>Uh huh.>>Excuse me. I walked
into the tobacconist, I go into the humidor. What do I look for?>>Well generally, they’re going
to ask you a few questions. Most walk in humidors
are all are going to be exclusively long filler premium cigars. They’re going to come from
one of three countries, most likely, Dominican Republic,
Honduras, or Nicaragua. The most popular cigars
in the world, world-wide, because most countries
don’t have an embargo like the United States,
are cigars from Cuba. And the long filler hand
rolled cigar tradition was created by the Spaniards in Cuba.>>So do you think that
we’re on the cusp of seeing that embargo go away? Are we about to see a flood of Cuban cigars in the United States?>>Well that’s a really
complicated answer. The short answer to
that is most likely not. Now, because the FDA has
regulatory control of cigars even if the economic embargo ended, allowing Cuban products
to be imported and sold in the United States, there’s a long process for those cigars involving registration, also
intellectual property disputes that they have with other
countries, with other companies.>>It’s a whole legal quagmire.>>Wait a minute so I guess you’re right because obviously tobacco
is heavily regulated. There’s all these regulatory
hurdles to get through. I didn’t even think about
the branding hurdles.>>In the late 1950s,
when the embargo began the early 1960s, the families
that owned the companies that made some of the most famous cigars in the world, Romeo and Julieta, Partagas. These families that owned these companies, sold their rights of those
names to U.S companies, and Cuba continued to make
cigars under those names. So when those are required to
be sold in the same market, you’re going to find
long standing disputes around the trademarks.>>And they’re probably two
very different products.>>They are very different. If you actually can buy Cuban cigars and legally bring them
into the United States. One of the changes under
the Obama administration was it allowed you to buy Cuban products while you were traveling
abroad as an American, where previously you weren’t
allowed to buy anything that was Cuban, even consume it in Europe, for example, or any other country. Now you can buy a personal use quantity and bring it back to the United States. You just cannot commercially market it and sell Cuban products
in the United States.>>When I look at these, I see different configurations and shapes. Does that affect the flavor? And is there different
names for the shapes that we are seeing?>>Yeah. There’s a long,
long list of names. Most of them come from
the standard Cuban sizes. In general, when you’re
looking at a cigar, you’re looking at a thing
that has three basic parts. You have filler, which is what we’ve been talking
about mixer, long filler. You have a binder, which is a leaf that contains
and wraps around the filler.>>This is usually one full
tobacco leaf wrapped around?>>Right. The binder’s usually one leaf. And then you’ll have a wrapper, which is a more
aesthetically pleasing leaf that goes on the outside of the cigar.>>Really!>>So, it’s not just filler and paper or filler and wrapper, like I would think?>>No there’s actually a binder that actually physically
holds the cigar together, and then there’s a
wrapper that contributes to a lot of the flavor and a
lot of the way the cigar works.>>So the flavor comes from all of it.>>The flavor comes from all of it. The ring gauge of the cigar, which is measured in 1/64 of an inch. So if you had a 64 ring gauge cigar, it would be one inch in diameter.>>One inch. Wow, that
would be big, thick cigar.>>The most popular size
in the world I would say, particularly in the United States, is maybe between 46 and 52. And then based on the length of the cigar, they have different names. When you have a small ring gauge cigar, more of the flavor comes from wrapper. When you have a larger ring gauge cigar, more of the flavor comes from the filler. When you talk about the size of a cigar, what you’re talking about
is what they call vitola. And this is the shape, the
length, the ring gauge. There’s really two types of cigars. There’s parejos, which are
the normal cylindrical cigar that looks more like what you would normally think of a cigar. It has a rounded or flat top. And then you have what
are called figurados, which you’ll see with pointy edges or bulbous middles and a
bunch of different shapes.>>Okay so one looks like
the traditional cigar that Grandpa had, the other looks like a big doobie.>>Like the one, Baby Huey
was smoking in the cartoons.>>Yes! Okay. Great. And
those two names again?>>Parejo and figurado.>>Parejo is the standard cylinder. figurado is the Baby Huey.>>What was the name
you used for the shape? All cigars have different names. Like, for example, this is
what we call small perfecto, and it’s big in the middle, small on both ends, pointy on both ends. These can come from a 50 ring gauge, like this one, up to a 64 ring gauge, where it’s very bulbous in the middle.>>Oh this is great. I’m already speaking the language. So 50 ring gauge means
it’s about 80% of an inch,>>SKIP: About yeah.
give or take? Right?>>I’ve already forgotten the other terms. That’s how fast it goes.>>The length of the
cigar in the United States is generally measured in, because we don’t use the metric system, is measured in inches or parts of an inch. So this is a five by 50 perfecto. Perfecto is a specific size name.>>And perfecto is roughly what? Like a handspan, give or take.>>Perfectos can be three inches
or they can be nine inches.>>That’s what I told the ladies [laughs].>>There it is.>>He’s going to say something. He’s going to say something.>>So this figurado is a small perfecto. It is five inches long by 50 ring gauge. Like I said, it’s produced in Nicaragua. It has tobacco from four
different countries, which brings us to an interesting point about cigars in general. If you go back to the early 20th century, about 80% of U.S. men smoked cigars, most of them machine made,
a lot of them hand rolled. But almost all of them
produced in the United States. So the origin of where it was manufactured was
not super important. What was important is
whether it was a puro, meaning the wrapper, filler, and binder, all came from one country. In this case, the most popular was Cuba. Because less expensive cigars
or lesser quality cigars would use cheaper tobacco
from other countries or mix filler. And the puro, which is also
the Spanish name for cigar. A puro was considered the gold standard.>>The gold standard.>>They may cost you somewhere
between five and 10 cents, even back then.>>Wow.>>What happened after the embargo, mostly after the embargo the people who had the
knowledge of how to make, how to grow, cure, and ferment tobacco, and have it hand rolled into a cigar those people spread out, outside of Cuba. These families that have
been doing it for centuries. So a lot of them moved to
the Dominican Republic, some of them moved to Honduras, and some of them moved to Nicaragua.>>Which is why those are the big three, outside of the other one.>>That’s correct.>>Now is it because they
have a supply of good tobacco, this family knowledge, or is it both?>>It’s both. Tobacco
is an indigenous plant or what they call Criollo or native. Different regions have
different types of tobacco that is suitable for long filler cigars, and those regions are very similarly situated from the equator. They have tropical environments, meaning they have a specific rainy season, and moderate weather, and
they generally have volcanic or soil that’s from erosion from mountains and the valleys. And so this creates an environment that’s very suitable for
growing this kind of tobacco.>>So I think one of the things that, when you talk about,
when you started off was when go into your
tobacconist and ask them, “Hey! I need a cigar.” You kind of have this
wide selection, right?>>Hundred and hundreds.>>Hundreds, right? And all
in one small little area, so I think that the very first thing that you always kind of
have to ask yourself is how much time do you have to
dedicate to smoking a cigar, whether its 30 minutes or
an hour, hour and a half.>>Oh, I didn’t even think about that because that’s a
different experience. Yeah.>>Along with that is
the cost difference and how long that is, and I think Skip can kind of tell you about some of the the different
sizes of the vitolas. And you know, kind of like 45 minute to an hour, hour and a half.>>And some of them are going to
burn faster than others, right?>>Mike: Some, yeah.>>There’s not a huge difference. Generally the length of the cigar is going to determine how long
it’s going to be to smoke it.>>Short filler’s going to burn faster>>But the very first thing
that the tobacconist is going to ask you when you
walk into the store is, Hey, I’ve never smoke a cigar, I watched this episode on YouTube.>>The Modern Rogue, I saw two doughy middle
aged men teach me about it.>>I feel like I know just
enough to be dangerous, so the first thing they’re
going to ask you is, do you want a cigar that’s mild or do you want a cigar that’s strong? And generally what they’re
trying to get toward is two aspects. You think of like you think of beer. Strength in a cigar is like ABV in a beer. We’re talking about how much nicotine there is in the tobacco. Generally if the cigar has
more higher priming leaves in the filler, it going
to have more nicotine. Then they’re going to ask you about body, and body is generally more
like flavor, like a stout may have a completely
different body than an IPA. One is light and crisp,
one is heavy and dark, but both of those types of
beers could have the same ABV. This is a very common misconception, that darker cigars are always stronger. And that’s not always true. So what they’re going to try
do is, they’re going to say do you want a cigar that is strong or do you want a cigar
that is fairly mild? And you’re probably going to want to start off with something that’s mild.>>BRIAN: Yeah>>Yeah because you always hear stories about people smoking a cigar
and suddenly they are vomiting.>>BRIAN: Oh yeah.>>It’s too much for them.
>>Literally turning green and stuff>>Yeah
>>Yeah>>I mean, not me, because, come on.>>And that’s, that’s kind
of another great point which is cigar’s are not smoked to be inhaled the way cigarettes are. It, I’ve been smoking cigars for 25 years eight a day ish, I cannot inhale a cigar. Cigars are meant to be consumed.>>And tasted right?>>And tasted with your olfactory the smell generates a
lot of the flavor aspects some of that comes from the smoke and some of it comes from the tobacco actually in your mouth.>>This is also very similar to
what we learned with whiskey, we learned about you know enjoying not just you know snorting
it and inhaling it.>>Mike: Right.>>But as you open your mouth a little bit so that you’re able to get the wafting and you can appreciate it in you know as it fills your sinuses I guess.>>Right.
>>Right.>>When it comes to preference
they’re going to ask, is it mild or strong? and then they’re going
to ask about the body, is that what you said?>>They’re going to ask you do you want a, approachable mild flavor? Or do you want something
that has a lot of flavor?>>Do you want it to affect your mouth, like do you want it to like hit you on, on your pallet or your mouth
or do you want to feel it like, the way you kind of get a little dizzy?>>Ahh Oh, got it, got it, okay>>Or both, or both>>That’s right, because there
are some beers that you drink to get drunk and there are
other beers that you drink because you want to experience the taste.>>Right.>>Well I think it’s a good point because the other thing is that you want to talk about is,
you know, if I was going to ask you like, “hey, well, have you had dinner? “are you going to drink, you
know, what are you drinking? “You know, is it going to be a bourbon?”>>Are we pairing it with something?>>Right.>>Yeah want to pair?
You want it to compliment what you’re going to be
doing in that situation.>>Right.>>Got it.>>Okay.>>To keep you from, yeah
>>Are you going to be mowing your yard? Or are you going
to be sitting in a chair, in a closed room where you can absorb the aroma and enjoy more of the nuances?>>Okay.>>I want something where
I’m standing in front of a bunch of armed thugs in suits and I’m telling them that Brian Brushwood must die before the sun comes up. [Brian laughs]>>By the way, people already think you look a lot like Castro, we don’t need to enhance
this image.[Brian laughs]>>With my green jacket and military hat..>>So the next thing
they’re going to ask you is about the size, how
long do you want to smoke? Generally, the best bet if
you’re just starting off, is to start with something
that’s medium-bodied, that has fairly mild in terms of strength. That is a smaller size large enough ring gauge
maybe a 46 or greater. Where you’re getting a
good volume of smoke, but not so long that it
becomes a full time commitment.>>Like a chore, to smoke it.>>Like a relationship.>>Yeah because you feel like
when you’re smoking a cigar and you realize I was not
ready to commit to this. But I don’t want to waste it so it’s like I guess I’m going to sit out here on the patio 13 hours.
>>Seven days, right.>>So going back to what
we were saying about the Puros. We have these cigars from the
four countries we mentioned, we have Cuban cigars, we
have cigars from Nicaragua, we have cigars from Honduras and cigars from the Dominican. And each one of these
we have them lined up between the mildest to the strongest, in terms of nicotine impact or percentage and then we have a wide variety here of different flavor profiles. One thing that all these three categories Nicaragua, Dominican and
Honduras have in common is almost no cigars produced
in those countries are Puros they generally contain tobacco
from two or more countries.>>Oh, this is the blended
thing we were talking about .>>Yeah and then the Cuban
cigars here are Puros. The wrapper, filler and binder are all from different
regions within Cuba. Different parts of the plant
yield different tobacco that are different types, so seco or the lowest portion of the plant is thinner leaves it has a little bit less
of an impact on flavor, less impact on aroma it
has very little strength.>>Seco.>>Seco is–>>Is it okay for me to think kind of filler basically.>>Yeah these are all filler components.>>[Brian} Got It.>>So seco is generally
used to promote combustion. This next level is viso. And viso tobacco is there
primarily for taste, flavor and for aroma. Then you have the higher priming leaves, ligero and corona. What Cubans may call Medio Tiempo. These leaves are there
for really strong flavors and for a lot of nicotine impact. When they’re asking you
whether you want a mild cigar or a full flavored cigar,
what they’re really kind of asking you is, do you want a cigar that has a lot of low priming leaves, it’s mild little bit flavorful, or do you want a cigar that has
a lot of high priming leaves that is really strong and
has a lot of nicotine. Or a cigar that’s in the
middle that has a blend of those different parts of the plant. We have three brands here
from the Dominican Republic. On the mild side you have Davidoff, one of the most popular non-Cuban cigar companies in the world.>>Also, maker of Cool Water cologne.>>Right, they actually make more on the licensing than they make do on making cigars.
>>Oh do they? [laughs] That’s awesome.>>But Zino Davidoff is
one of the pioneers in outside of the non-Cuban market. He’s from Geneva Switzerland. It’s probably the most widely
sold brand in the world made in Santiago, Dominican
Republic primarily. This is a Serie R, it’s a very mild it’s a medium flavor a lot of great flavor tobacco flavor earthy
those kinds of things, but and it burns extremely well. The problem, with this type of brand, is you’re going to pay northwards of 12, 15 up to $500 per cigar.>>And a lot of that is just because of the brand’s reputation.>>The second one here, is a brand that became very popular around the boom. When Cigar Aficionado came out and then there was this resurgence of long filler premium cigars.>>Early 90s
>>Early 90s in there.>>Arturo Fuente, is a Cuban family, that migrated to the Tampa area, produced cigars in Tampa for a long time established themselves
in the Dominican Republic and they make some of the
best cigars in the world. This one here, is a box-pressed figurado you can see it has a square shape to it>>Oh box-pressed is the square, okay because I didn’t even forgot that there were square cigars>>Right, so this cigar
is a very limited one, but still approachable at 12, $13. In an extremely high quality cigar, this cigar here is more medium, in strength and flavor, body. Then you have another Dominican cigar called the Flor de Dominicana. This cigar is used is primarily from high
primings on the plant in fact, one of the most
popular brands is called double Ligero. So it’s almost all tobacco from the top of the plant. This one is a limited one, called Colorado Oscuro, it’s very flavorful
and very full strength. You go to the next country, Honduras you have the mild example here, from Julio or Eiroa from the Jamastran valley, one of their this is a corojo type
tobacco, which is excellent.>>Corojo type, is that
a strain of tobacco?>>Corojo is a strain>>Ah, I didn’t even think about strains>>It’s a lot [Brian laughs]>>There’s a lot to learn, you know what I’ll tell you in general, when you get into that level of interest in the hobby or the
passion for smoking cigars there’s a great resource
called Tobacconist University where you can actually become
certified as like a consumer as I’m someone who
really knows a lot about the history of tobacco,
how cigars are made and how to enjoy them.>>That is amazing, that when
something is so complicated you can take a course to become a certified consumer of a product.>>I’m trying to think of something that I know this much about, and the only thing coming
to mind is like X-men comics>>Fallout 4.>>From the 90s [Brian
laughs] Spider man, maybe.>>This middle brand
here, is a great example of a brand that where
there’s a company that owns brands, but they don’t
actually make their own cigars. These cigars are made in a
factory called Raices Cubanas or Cuban Roots in Honduras and then you have Rocky
Patel, which is also one of the more popular
brands in the world, very good value, six to eight dollars and more on the more full
flavorful strength side. In Nicaragua, where we make our cigars, there’s an example here of a milder cigar by a company called Illusione, it’s a small craft boutique company. Like us, this one’s called the Epernay. You have another one of
the more popular brands in the world Padron, which is a Cuban family
that went to Nicaragua. This Cuban here is medium
strength, medium bodied. And then this one of our cigars, it’s called the Neanderthal, it has tobacco from five
different countries. It’s a figurado and it is very, very full strength and full flavor.>>Oh wow. That’s why you
call it the Neanderthal.>>Yeah. It’s like the dark
roast coffee of cigars.>>Yeah.
>>Yeah.>>Yeah this is the.
>>Expert level.>>The expert level yeah.>>Let’s see how much we
were able to hold onto. Four countries.>>Cuba, Dominican Republic,
Nicaragua and Honduras.>>Hey very good the
diameter of the ring is what?>>Ring gauge.>>Ring gauge.
>>Ring gauge.>>And ring gauge is expressed in what fractions of an inch?>>1/64 of an inch.>>Okay, what are the shapes, what are the different shapes?>>There’s boxcut, there.>>[laughter] No.>>That’s a shape, look it’s a shape man.>>I know but that’s a subcategory of.>>JASON: It’s a subcategory
of a different shape.>>SKIP: Of figurados.>>Yeah, it’s figurados, and.>>I want to say Vitruvians.[Brian laughs]>>Vertruvian cigar.>>It’s all his fingers have cigars. Parejos
>>Parejos, yes. Which is different from puro, which means that it all
comes from the same country.>>That’s correct. And what are the three parts of a cigar?>>The wrapper, the binder and the filler.>>Correct.>>Ooh, somebodies got it and there’s also three
different parts of the plants the part down at the
bottom is mainly filler the middle one is middle. [Skip laughs] and the one on top is the
most robust and flavorful.>>Sivo?>>MICHAEL: Seco.>>Seco, I already [bleep] it up.>>Seco which is second comes first.>>Oh, that’s helpful [Skip laughs]>>Now you just made it
harder for me to remember actually thank you.
>>Right>>So here’s the, here’s the greatest thing about this, always go to a reliable, dependable, knowledgeable experienced tobacconist. Let them know where your
experience level is, don’t pretend to know something you don’t and they will walk you
through the process. Really at the end of the
day, a cigar is about understanding the craft that goes into it, the tradition that goes into it, the difficulty in creating one, the time it takes to create one and then being able to
understand how to enjoy it.>>So you’re telling me, not to buy cigars from the guy that sells behind RVs.>>No, no gas station.>>yeah I’ll tell ya, this is
the same kind of thread that we get on the beer episodes, on the whiskey episodes, is–
>>that we are John Snow>>Uh, yes, we know nothing, for one but also, that if you
approach with humility everybody is super excited and that one of the wonderful things about all these different “vices”,
forgive me for saying, is that, you are actually consuming the essence of the land
from which they came. You’re, you are in some
form world traveling, when you experience a cigar from Honduras or a whiskey from, you know,
the Highlands of Scotland.>>That’s true, and don’t be a chooch.>>What? Wait, this might be the most important word
we’re about to learn.>>I’ve heard this before, I think Rubio actually
called me this one time but>>Yeah a chooch is a guy that walks in, pretends like he knows more than he knows asks about whether they sell Cubans, cuts half of the cigar off
when they go to light it and then, essentially
does everything wrong, while under the guise of
pretending he’s an expert. A lot of times, what they’ll
do is, they’ll squeeze it and finger [bleep] it to death
>>oh Jesus [Brian laughs]>>And what they’ll do is,
they’ll damage the cigar or they’ll put, sometimes
if it has cellophane they’ll try to smell it
through the cellophane which is made of cornstarch
and it does not–[Brian laughs]>>You can’t smell it, at all
>>allow you to smell the cigar>>And they’ll go ” oh it smells good”.>>One of the worst chooch,
is the one who actually puts it in their mouth and
then puts it back down.>>Oh, that’s that’s
very choochy behavior.>>Looking at nails at the
hardware store with Brian.>>Yeah>>Brian, this is, takes
out nail, opens the packet this is going to, I don’t
know put it in my nose. And I’m just like.>>[Brian laughs] And then
the worst part is I finish, I’m like no not that one.>>No that doesn’t work,
takes it out of his nose, puts it back in the box.>>If you lick it you buy it,
[Brian laughs] pretty much.>>Don’t be a chooch and be humble and I think man, I think we’re in for a real experience. What do you want to experience first?>>I want to experience something that’s going to knock me on my ass.>>Oh man, you’re going
to get that Neanderthal.>>We’re going for the Neanderthal.>>Okay, let’s do it.>>Hello, I would like something mild in a smaller ring gauge
maybe Perfecto sized.>>Yeah you–>>You sounded a lot better than I did.>>So you look like a
guy of discerning taste we’re going to let you
start with Davidoff.>>Oh, if I’m not
mistaken this is Honduran?>>Chooch.>>Damn [Brian laughs]>>You got chooched.
You just got chooched.>>All right, where, oh sorry what I should’ve said is, oh and where is this from?>>Yeah because you don’t, you don’t know you can ask the questions and since we’re reliable tobacconists we will tell you that this Davidoff was made in Santiago, Dominican Republic.>>Oh that’s great and then and now how does one classily ask, will you please prepare
this for smoking for me?>>Yeah almost all tobacconists
will offer to do that for you so after you go to
the register and pay for it, they will be happy to cut
and help you light it.>>All right well this is
the international symbol. [Brian laughs] and they’re like, “oh right away sir”.>>So as we light up
here, where can people see all of your awesome socials?>>So our company RoMa Craft Tobac, is based out of Nicaragua
and Austin, Texas. We have a Facebook page RoMa Craft Tobac, we have an Instagram RoMa Craft Tobac. From there you can find Mike’s and I’s individual Instagrams.>>And if I were going to
walk into a tobacconist and ask for RoMa Craft Tobac cigar, could I do that?>>Absolutely, a good tobacconist.>>BRIAN: Would they
know it by that name or any of the multiple brand names?>>They would know both.>>BRIAN: Great.>>Another thing here is
you want to put the cigar between your teeth, and
put your lips around it. You don’t want to hold it in your lips.>>Oh man that’s good,
thank you guys so much. Skip, Mike this is fantastic,
I feel enlightened.>>So does the knowledge
help you enjoy it more?>>Yes, the knowledge
that I’m not a chooch. [Brian laughs]>>Oh you’re a chooch.>>You’re a chooch, how about
this you’re chooch Brushwood [Brian laughs]>>It’s too good
>>you’re a chooch, you’ll always be a chooch.>>Dude, how do you feel
about the modern rogue.com?>>Needs some work>>It’s good it’s really good, we just need more>>Yes, and that is why
Squarespace is awesome not only were we able to
remain, completely ignorant and dumb as we set it up, and yes if you know
CSS and all that stuff, you could do magic wizardry
in here but, we were able>>We were able to get to
>>exactly, exactly!>>Recently, we were talking, about adding a whole
blog section to the show, with written content,
but, the question was, like “well who’s your provider, “because we have to design a back end, “and, it may not support us, “sudden influx of traffic,”
and all that stuff and I say, like I don’t
know it’s on Squarespace and you know what the guy said? “oh that’ll be great actually”>>Boom! Perfect.>>So now, we get to grow the site, I mean I’m telling you man, it makes it so easy, they got modules that go in, if you want to remain
ignorant and dumb like us, they have award-winning designs, it’s going to look great, it’s going to scale so
that your site stays up when it gets super popular over night, and the best part is if you head on over to squarespace.com/rogue you’re supporting the show as you sign
up for your free trial and you get 10% of your first purchase.>>I really want to see
some of the amazing stuff some of our viewers have
done with squarespace.>>Ooh, that’d be great,
as a matter of fact, everybody at home, if you guys have made a Squarespace site that you’re particularly proud of, post them in the comments
so that we can feature them right here on the show.>>I want to see just how far someone can take this really robust utility. How involved can you make the website?>>Absolutely. Squarespace.com/rogue
free trial 10% off you’ll make us look good and you’ll get the best in the bizz.>>There’s no reason, for you not to.>>That’s their new slogan. [Brian laughs] Squarespace: there’s no
reason, for you not to>>What have you got to lose?
>>you’ve no reason>>Yeah
>>there’s no reason [laughing]